Mayday Graphics

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Growing Demand

During the last 2 years it won't have gone un-noticed by anyone connected with the graphic display industry the huge increase in demand for digital printing equipment from traditional litho printing companies to business start-ups who recognised gaps in the market and the rapid increase of online print buying, everything from business cards to birthday cards.

Hybrid Printing and the NexPress

'Hybrid' Printing Plants - a combination of traditional offset litho and digital printing.  Are they the future for UK printers?  It appears that's the way US print companies are going and what happens there eventually finds its way to UK shores.  In many cases it already has with even the smallest of printers adding digital print facilities to their plant list.

This was recently endorsed by the purchase of Moon Pig by PhotoBox who see it fitting nicely into their business model, along presumably, with increased financial benefits.

As you'll discover the Kodak NexPress is probably only one of a number of digital printers that are likely to go head to head with conventional litho printing and claim the laurel wreath.

Consistent, reliable and easy to operate it is without doubt the main contender when compared to similar offerings.

High Value Applications from one Press:

• Direct Mail • Marketing Collateral • Photo Books • Raised Printing • Calendars • Greeting Cards • Yearbooks • Booklets • Plastic ID Cards • MICR • Digital Books • TransPromo • Magnetic Signs

Factors driving demand

Other factors driving the surge in online consumer print buying has been personalisation and the backend software that drives it.  Without this it is unlikely Moon Pig would have grown so quickly and had a route to market.
These are just two factors that have dramatically influenced the rise in digital printing.

There is a third, finishing and more importantly, inline finishing specifically designed to work with the new generation of digital presses.  One manufacturer in particular, Duplo worked closely with Moon Pig on their range of inline; creasing, scoring, slitting machines.

Another and important factor from the ‘business to consumer’ point of view is the quality of print output from the Kodak NexPress and its ability to print 3D images using, ‘Dimensional Dry Ink Video’, and the only digital printer able to do this adding both visual and touch sensations to printed items.

In a 'Nut Shell'...

Developments such as these can only increase response rates and add USP’s (unique selling points) to marketing and consumer products.

So there you have it, a complete fully functioning colour printing solution, with backend software; automated job delivery, processing, personalisation and variable data printing that meet increasing customer requirements and expectations.

However it doesn't stop there with incredible colour reproduction, photo books and short run commemorative books are becoming the 'bread and butter' of the new millennium hybrid printer - watch the video - and you'll never look back.

The SX range now comes with the new 26 inch / 660 mm sheet.  Commercial printers breaking into hybrid printing market may quite likely find themselves becoming solution providers to the communications industry, producing more jobs per shift, and achieving more profit per page.

We have a limited selection of Kodak factory-reconditioned presses available that make them an attrative entry level purchase for litho printers wanting to expand their product offering and customer base.

For further information on the Kodak NexPress or to see it in action - contact
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